the Global Internet Economy

这的确是本不错的书,特别是Bruce Kegut自己写的部分,结尾尤为精彩,有时间一定会全本通读,相信对于internet会有一个新的认识。
Anyway, it’s done! 终于可以睡觉了,一定要开始规律生活!明天去Accenture一探究竟,哈

The Global Internet Economy

The book with 540 pages of Bruce Kogut, which is concerning the hottest keyword in the world of the time being: the global Internet economy just looks like most ordinary voluminous books. But as its name indicates, the book also has the characteristic of the Internet: with a team of contributors who are in charge of the most parts of the book. To me, The Global Internet Economy is a collection of analysis and comments of the contemporary global Internet economy phenomenon.

Aiming at solving the questions like whether the cultural and the institutional changes caused by the Internet ultimately made a difference to the traditional national system, the writers of the book focus a lot on explaining today’s various Internet economy phenomena on the basis of the research on the sources of the problems like: the historical and existing institutional, scientific, social-democratic causes and differences in different countries. With two large parts: country chapters and crosscutting themes, The Global Internet Economy thoroughly explained why the Internet has had so important influences on the national system, social life and production of the traditional companies. The analyze of the Silicon Valley Model is also quite remarkable regarding the precise comparison between the convergence and divergence development strategy of different countries…

The point made by Bruce Kogut that I agree most is that: The Internet economy evidenced a clear paradox: a remarkable social success, with global penetration, but largely a business failure, because there is a large gap between the myopia of business and the development of policies to harness the social dynamics affiliation, identity and status. As we all know, the capital the business based on always aims at the profit and the goal of business is to find its most profitable field and then repeat its business success as much as possible. But on the contrary, what the Internet ever does is to facilitate the communications between the individuals, reduce the time of the idea realization procedure, which finally diversify the existing social groups. That’s why until today, even the most successful Internet companies have hardly found the business models of WEB2.0 suitable for the customers. Because we cannot easily find the common fields or needs (not the basic ones like: access to the internet or email or web-serving which concern the internet itself) of our customers, except the customers are probably online. (That’s why the most successful business model of the Internet today is advertising; we sell the online attention time of potential customers)

But that doesn’t mean today’s Internet economy is business-less. I don’t think the point like “The cultural, sociological logic of the global Internet communities has proven difficult for business to penetrate or to embrace” made by Bruce Kogut is plausible. The evidences offered by the author are the open source community and music exchange community that the business used to hate a lot in 2000 maybe. But evidently, today we see a lot of business models relying on the communities. Like many different Linux distribution companies rely on the Linux Open Source community. We evidenced the success of the licensed music exchange community (although exchange maybe just mean free to someone, but we do share licensed music today!) like (I mean the Napster today in 2006),, iTunes music store (This one might be a little bit special, cause it’s a “store” but actually we do see communities online and offline like le ROCK en Seine event etc.) So, with the growth of the Internet population, the development of copyright protection technology (once we name it’s a technology, it has limits, so don’t expect a non-risk absolute solution for copyrights) and the intervention of regulation, it’s not so difficult for business to embrace the global Internet communities.

To sum, it is true that the real global Internet economy has not yet arrived. But the Internet Economy did influenced and will continue to influence our national systems institutions. And according to my point of view and regarding the case analysis in the book, it’s better for Europe to expect the principle that the Internet growth is primarily about spontaneous decentralized initiatives.